By Coral Gables Gazette staff
Six weeks after the Coral Gables City Commission unanimously approved the most sweeping overhaul of Granada Golf Course in a decade, sustained pushback from the community of golfers and associations that have used the 101-year-old course for generations forced the commission to blink.
At its April 14 meeting, following nearly two hours of public testimony and pointed exchanges over data, fiscal responsibility, and community obligation, the commission voted 3-2 to defer four resolutions that would have softened the March 10 restructuring — with Vice Mayor Rhonda Anderson casting the decisive vote alongside Commissioners Melissa Castro and Ariel Fernandez. Commissioner Richard Lara voted no with Mayor Vince Lago.
The deferral sends the package to the May commission meeting. Last month’s policy change — a 40 percent greens fee increase, the elimination of the unlimited membership model, a new $2,100 membership tier capped at 30 rounds per year, and a $969,478 maintenance contract with BrightView — remains in effect in the interim. Members seeking transition relief continue to wait. Every month of delay costs the city approximately $50,000 in losses the deferral does nothing to stop, against a projected annual shortfall of $600,000 that city staff say will only grow as BrightView’s maintenance contract takes full effect.
How the pushback built
The March 10 vote was unanimous. No significant opposition appeared on the commission floor. What followed in the six weeks between that vote and the April 14 meeting was a sustained wave of constituent contact — phone calls, emails, office hours visits, and direct conversations with commissioners — that moved three of five votes.
Castro acknowledged the dynamic explicitly when she introduced her counter-package on April 2. As a non-golfer, she said, she had relied on staff presentation at the time of the vote. “Once I heard directly from our residents, it became clear that we needed a more thoughtful and balanced approach.” Anderson told the commission she had heard from constituents during office hours, and her pivot on April 14 was explicitly tied to what she learned from those conversations. Even Lago acknowledged at the meeting that family members who golf had raised the issue with him at dinner — though his position did not change.
The community that showed up on April 14 was a specific set of organizations with documented histories stretching back to the 1960s, each making a precise argument about what the March 10 restructuring would cost them and why that cost mattered to the city.
The organizations and what they said
Steve Elmore has played Granada for 42 years. For 30 of those years he ran the PGA Tour tournament at Doral. He appeared before the commission representing the Granada Golf Association, which he described with operational precision: 60 members, seven Saturday morning tee times, four Sunday morning tee times, totaling roughly 42 minutes on Saturday and 24 minutes on Sunday. By Thursday of each week, he said, any unused tee times are returned to the course. “We are not poaching revenue from the city,” he told the commission. “We’re paying for the use of the golf course. We want to do that.”
Elmore also delivered what may have been the most substantive piece of new information in the entire discussion. After the March 10 vote, he surveyed his membership with two questions. First: if the new rates stay the same, will you continue to participate as much as you do now? The answer was no. Second: if presented with the new $2,100 membership that includes country club access, will you become an annual member? Again, no. “You’ve made headway,” he told the commission. “You’re trying to reduce the amount of play on the golf course. You’ve accomplished that through our organization at least.” The policy, in other words, was already working — without the additional measures the commission was being asked to defer.
Peter Izaguirre has been president of the Granada Golf Association for 24 years. He made two pointed arguments. First, a practical access issue Vice Mayor Anderson had raised: the golf course does not accept tee time reservations by phone — only online — which creates a structural barrier for senior members who cannot navigate digital booking systems. Second, a bundled membership objection: a resident who wants only gym access at the country club pays $900, but a golfer who has no interest in the gym is required to pay $2,100 because golf membership was bundled with country club amenities. “It’s discrimination against golfers,” he said. He also documented the association’s civic record — more than $500,000 donated to Charlie Homes for Children, a Coral Gables organization; ongoing contributions to the Coral Gables Community Foundation; sponsorship of Belen Jesuit’s golf team and Florida International University’s women’s team; and the Coral Gables Fire Department toy drive. “If those tee times go away,” he said, “all of this is going to go away because the organization cannot exist without those tee times.”
The women’s associations — the Greenway Women’s Golf Association and the Coral Gables Women’s Golf and Bridge Club — sent members to testify about 60 years of Monday and Friday morning tee times. Dawn Fine, an officer of the Women’s Golf Association, told the commission her group recently celebrated its 60th anniversary, has been playing the same Monday morning slots from 8 to 9 a.m. since 1966, and has already paid the April 1 fee increases. The majority of members are senior citizens on fixed incomes, she said, for whom the new $2,100 membership is not an option. Joan Valdez, a Coral Gables resident since 1987, framed the course as an anti-isolation resource, noting that many senior members cannot navigate online booking systems and that golf provides the socialization and physical activity that public health research consistently identifies as essential for aging populations.
Ted Dieffenbacher, an 80-year-old resident and self-described hacker who has played the course for decades, offered the clearest distillation of the community concern: “Please don’t try or inadvertently make it into a mini country club. Burger Bob’s was popular for a reason. It served the community. Don’t lose that vibe.”
Amy Hayes challenged the data directly, alleging that member records are kept in a notebook and nothing is computerized, raising the question of how the city can know with precision how many rounds each individual member actually played.
The data argument
The city’s case rested on two years of operational data. Community Recreation Director Fred Couceyro presented figures showing 86 members accounted for 23.6 percent of total annual rounds — approximately 16,278 rounds out of 68,000 — while generating only 6.5 percent of revenue, averaging $5.41 per round. The course is projected to lose approximately $600,000 this year. A consultant from the National Golf Foundation recommended 50,000 annual rounds as the sustainability ceiling for a nine-hole course of Granada’s size.
City Manager Peter Iglesias defended the statistical validity of the data forcefully. “When you have a two-year sample of 86 and you have the fact that it’s used almost over 34,000 times in a two-year sample size, you have a hugely accurate statistical sample,” he said. “I wish I had something like that for hurricanes.”
Castro did not dispute the historical numbers. Her argument was methodological: the 189-rounds-per-member average is backward-looking data collected under an unlimited membership model that no longer exists. Projecting it forward to justify policy under a capped model introduces variables the data cannot account for. One of her resolutions proposed a one-year transition and evaluation program precisely to generate real forward-looking data. “We don’t have unlimited golf anymore with the new proposal,” she said. “I think that’s something you need to take into consideration.”
Elmore’s informal member survey, delivered from the testimony podium, provided the most direct evidence that Castro’s methodological point had merit: behavior had already changed in response to the March 10 policy, before any of the four deferred resolutions took effect.
Anderson’s pivot
Anderson voted for the March 10 restructuring and has been Lago’s most consistent ally on the commission. Her April 14 vote for deferral was a process argument rooted in what she heard from constituents during office hours: the dominant concern was tee time protection.
She drew an explicit parallel to a situation she had previously resolved with the Coral Gables Garden Club at the Biltmore Hotel, where an informal room arrangement that had existed for years was finally memorialized in a formal written agreement. “We need to memorialize it so it’s protected in the future,” she said, “because it can be pulled away from you if you don’t have an arrangement.” She asked staff to begin formalizing tee time agreements with the associations in writing — the same approach she applied to the Garden Club — and said that work should happen before the commission acts further.
Lago’s position
Lago was explicit and consistent throughout. The data is accurate. The course loses money every month the commission defers. Deferral does not stop the clock. He invoked the Di Donato family situation at the Coral Gables Country Club — where a gym arrangement that should have generated $1.2 to $1.3 million annually was yielding $50,000 before staff discovered what was happening — as the cautionary tale for what deference to community sentiment over fiscal accountability produces. “I know it’s election season and I know we want to make as many people happy as possible,” he said, “but we have to face the consequences.”
He lost the vote.
What happens next month
Fernandez committed to individual meetings with each of the three associations before the May meeting — the Granada Golf Association, the Greenway Women’s Golf Association, and the Women’s Golf and Bridge Club — to understand their distinct structures and expectations before voting on anything further. Anderson has asked staff to begin formalizing tee time arrangements in writing.
The four resolutions return in May. The March 10 policy remains operative until then. The financial clock does not pause for the deliberation. The course will have lost another $50,000 by the time commissioners reconvene — money that the deferral’s supporters argue is worth spending to get the policy right, and that its opponents argue is simply the next installment of a bill the commission lacks the will to stop paying.
As Elmore told the commission from the podium, Granada Golf Course will never be a revenue center. “The people that play are going to pay,” he said. “There’s no doubt about that.” The question for May is how much, under what structure, and whether the organizations that have sustained the course’s community character for 60 years will still be there when the answer is finally settled — before another $50,000 disappears from the city’s books.



This Post Has 4 Comments
At the end of the day, the City’s gonna do whatever the city wants to do the golfers put up a good fight, but if you want changes, vote new people in .. get rid of the mayor and the commissioners that voted against you
Julio, couldn’t agree more with you. They all voted against it except for the sponsor of the items (Castro). Watch the meeting. It’s disgusting what is happening in our city. We were fooled and these are the electeds we voted for. Never seen such a thing in my 50 years of living here.
The best examples of the inefficiency and incompetence of the City bureaucracy are first the ‘remodeling’ of the shop and cafeteria. They broke all the records taking almost 3 years for a work that in private hands would have taken a few months: the Empire State Building in New York was finished in 13 months in 1932. A second example that illustrate the same are the rain shelters in the course. The City bureaucrats decided 5 years ago that they were ‘out of code’ and needed to be replaced. The shelters were in bad shape but easily fixed with some pieces of wood, new tiles and nails, taking into account that have resisted the worst storms for more than 50 years. A few were demolished and the City promised new ones since then… Tons of words, useless meetings, drawings, plans and eternal discussions with the City ‘experts’, but where are the shelters?
Another very important issue is the proper maintenance of the course that has been totally disregarded by the City staff in charge.
Finally, I agree with Mr. Tropicana, we need to have this situation in mind for the next election.
Of course Lago voted the way HE wanted to vote. When will everyone realize there needs to be leadership change in Coral Gables. Why has a recall not been started. No matter what came of this one vote, Lago, Anderson and Lara need to be shown the door out of Coral Gables.